Founder, Ground Up Consulting
Priyaranjan Kumar is an Engineer and Management Post Graduate by Education but a Salesman by choice. He has spent 20 years in the corporate world in leadership & CXO positions with Aditya Birla Fashion & Retail (Pantaloons), Mars Wrigley India, Nivea India, Snapdeal, Iconic Fashion and Guardian Pharmacy.
He is the founder of Ground up Consulting which specialises in GTM execution, Retail Store Location Analytics and Business Transformation for D2C brands in Offline distribution and Fashion & Wellness Retail.
He is a visiting faculty at IIM Kashipur, IIM Vizag, BIM Trichy, XIM Bhubaneswar, IRMA and IMI Delhi where teaches courses on Sales & Distribution and Retail Management. He is also pursuing Executive PHD in Strategy from SP Jain Institute of Management & Research Mumbai.
He has recently turned an Author with his best seller “Tales of Sales” written specifically for graduating students and early stage professionals as a Fun, Factual and Fundamental guide for navigating their careers.
