Sunila G Benjamin is a consumer behaviour specialist in the arena of market research. She has more than 20 years of work experience across different types of quantitative research. Her core experience lies in consumer neuroscience through which she worked with different brands and their assets – she has 10 years of experience in this space. Consumer neuroscience is an area of work where the unstated or the non-conscious or the implicit responses of consumers are measured for research purposes.
Sunila leads the Design and Ad Practices for APMEA at NielsenIQ or NIQ as it is now called. In her role, she focusses on helping brands build stronger packaging. She says packaging has a unique and important role among all assets owned by a brand – something she will speak about more in her session. Sunila also works with brands on their advertising (both print and TV or digital ads). She leverages her core skills in consumer neuroscience and couples this with surveys therefore looking at a holistic view of the consumer.
Sunila is based out of Bangalore.